website header video

This site has a really interesting use of video on it.  Typically I'm slightly bothered by video that plays on a website since I want to be the person in control and have the option to press play instead of it just talking at me.  But this video automatically plays in an unobtrusive but interesting way.  They hold the frame so still that it seems to be a typical website header, but there is actually movement within the cropped frame.  An innovative use of video that adds a little pop to the page without being terribly distracting.