I saw this advertisement for scrubbing bubbles, but I thought it did an exceptional job of teaching and providing interaction. If your mouse moved across the ad, the scrubber followed and 'washed away' some of the grime. It invites you to interact by having you unknowingly complete something at first, then because this is different than a typical ad you are compelled to try again to see if your mouse is really controlling the scrubber. When you see that it is, those among us who are the least bit OCD will try to clean off the whole thing. When you realize that the corners won't get clean you feel mild frustration, echoed by the ad copy that appears. "What about the corners?" Yeah, what about them? Apparently scrubbing bubbles will clean them for you. This seemed like a particularly good example because it engages the user, then brings them to a point of mild conflict which focuses attention on a particular point. Then, the interaction provides the soloution or resolution to that conflict. It really makes it stick in your mind. Using this type of scenario for general educational applications could also work well.
I saw this advertisement for scrubbing bubbles, but I thought it did an exceptional job of teaching and providing interaction. If your mouse moved across the ad, the scrubber followed and 'washed away' some of the grime. It invites you to interact by having you unknowingly complete something at first, then because this is different than a typical ad you are compelled to try again to see if your mouse is really controlling the scrubber. When you see that it is, those among us who are the least bit OCD will try to clean off the whole thing. When you realize that the corners won't get clean you feel mild frustration, echoed by the ad copy that appears. "What about the corners?" Yeah, what about them? Apparently scrubbing bubbles will clean them for you. This seemed like a particularly good example because it engages the user, then brings them to a point of mild conflict which focuses attention on a particular point. Then, the interaction provides the soloution or resolution to that conflict. It really makes it stick in your mind. Using this type of scenario for general educational applications could also work well.
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